Native ads
This format is one of the most famous long-livers.
Native advertising consists of selling text and a visible banner. It looks organically in the page's content and does not irritate the audience.
Unobtrusive, appropriately integrated into the content, and does not bring the resource under the sanctions of search engines. The user clicks the link voluntarily, meaning you get "warm" traffic for your offers.
Available with CPC and CPM models.
Who does it suit?
We recommend native format to advertisers who know how to design effective creatives, precisely determine the target audience and are ready to use all the targeting opportunities on our platform.
Pros:
brings 8-10 times more clicks than other formats;
adapted to all devices;
Available in all geo;
own algorithm of our platform filters out bot traffic;
organically integrated into the content;
appears in the visible part of the website;
increases brand and product awareness;
leads a loyal and relevant audience;
long-term brings targeted traffic.
Cons:
comparatively smaller traffic volumes, but it is more qualitative;
the format cannot be scaled because promotional materials require uniqueness;
the high cost (compared to other formats).
Evadav tip:
If you carefully study the target audience, the format will achieve the highest possible result. Monitor the advertising campaign's performance to optimize it in time and justify the cost of native advertising.
If you choose a native format, note that you must optimize a lot, and the campaign scaling will not work. Content should be of high quality and unique. Do not expect large volumes of native traffic, but do not doubt its quality.