Inpage format
Inpage is a fresh ad format that visually resembles classic push notifications but has a different mechanism.
Inpage interacts with the user via a device rather than a browser, so it cannot be blocked with browser extensions. They look like a banner, allowing you to close them by clicking the "cross" button. So you do not have to pay for non-target traffic.
This format finally allowed advertisers to reach the owners of Apple devices. Using all the features of the inpage format will let you get the highest possible ROI.
Inpage format is available with CPC and CPM model.
Available custom styles: Classic, System, Social
With Evadav, the inpage becomes more native, as you can apply different custom styles to your creatives in the format settings.
Classic (Light, Dark, Standart) – this style will make the creative with text and icon visually similar to the classic push notification. We recommend that you apply Classic Standart to such verticals as gambling, betting, crypto, nutra, and sweepstakes. Light and Dark templates work perfectly with finance and e-commerce.
System (Mac, Win, Android, iOS) – such templates allow you to stylize the inpage for different OS messages. It makes it easy to promote software, antiviruses, utilities, and sweepstakes.
Social (LiveChat1, LiveChat2, Standard Social) – ideal templates for customizing the creatives under the social network. Inpage in the Social style will look similar to the new message of the popular social network. Perfect for dating and webcam.
Note that custom styles are exclusive to our platform. This option is not available in almost any advertising network.
Who does this format suit?
Advertisers who target the campaign on iOS and MacOS users. And for those who want to adapt the visual pop-up advertising to the offer's specifics and vertical and get even more conversions.
How to design creatives for inpage advertising?
Add a catchy title, short description, icon, main image, and a button. The preview shows how the ad will look on the user's screen:
Inpage pros:
such pop-up messages do not respond to browser blocks;
there is no subscriber base, as there is no need to subscribe to them;
it is easier to plan the budget as there are no delayed clicks;
appear suddenly when the user interacts with the device, and therefore can not go unnoticed;
give access to the new and solvent iOS and MacOS audience;
provide higher conversion in top geo and vertical;
look maximally native due to the use of custom styles.
Cons:
absence of large picture on desktop devices;
it is easy to miss the user because the notification can be closed with a "cross" button;
You should use the CPM model and optimize campaigns carefully to save your budget.
Evadav tip:
You can test new bundles using an inpage format and successfully run "burnt-out" campaigns in push format.